Amazon says sellers can request reviews through the Request a Review feature in Seller Central. On the Customer Reviews tool page, Amazon also points sellers to Amazon Vine and the Customer Reviews tool as review-related options, while saying that excellent customer service and meeting product and delivery promises are the first steps to earning reviews.
What is the direct review-request feature Amazon mentions?
Amazon’s seller FAQ says the Request a Review feature in Seller Central allows sellers to send automated review requests from the Order details page.
That is the clearest Amazon-owned answer to the question of how sellers can formally request reviews inside Amazon’s system.
Does Amazon mention any other review-related programs?
Yes. In the same FAQ, Amazon also mentions:
- Amazon Vine, which Amazon says can help generate early reviews for eligible products
- the Customer Reviews tool, which Amazon says can help sellers resolve customer issues and uncover product insights
Those are not identical tools, but Amazon groups them together as review-related options.
What does Amazon say should come before review requests?
Amazon says on the same page that providing excellent customer service and meeting product and delivery promises are the first steps to getting strong reviews.
That framing is worth keeping. Amazon is presenting reviews as something earned through customer experience, not something that should be pushed outside its rules.
Do communication rules still apply when requesting reviews?
Yes. Amazon’s Communication guidelines say sellers must not try to influence ratings or reviews, request removal of negative reviews, or ask for reviews only from customers who had a positive experience.
So the safest summary is simple: Amazon allows review requests through its approved tools, but it does not allow sellers to shape the outcome of those requests.