What does Standwell help with?
Standwell helps brands and agencies build a more compliant foundation for marketplace reviews when priority ASINs need stronger review momentum.
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Common questions about compliant review programs.
Short answers to the questions marketplace teams and agencies usually ask first.
What makes a review program defensible?
A review program is more defensible when the customer flow, benefit structure, messaging, vendor roles, and policy boundaries can be clearly explained and reviewed.
Read moreCan customers receive a free or discounted product and still write an Amazon review?
Amazon says customers may receive a product for free or at a discount and still write a review, but benefits cannot be conditioned on review behavior or review content.
Read moreHow should larger brands evaluate review programs?
Larger brands should evaluate review programs through policy fit, vendor controls, communication boundaries, documentation, and escalation risk.
Read moreWhat should agencies tell clients who ask how to get more reviews?
Agencies should frame review growth around compliant review requests, eligible programs, customer experience, and review-risk boundaries.
Read moreHow is Amazon changing review sharing across variations?
Amazon says reviews will only be shared between variations with minor differences that do not affect functionality, with rollout beginning February 12, 2026.
Read moreWill Amazon continue sharing reviews across flavor variations?
Amazon has said flavor, ingredients, and formulation differences are significant differences, so those variations should not continue sharing reviews under the rollout.
Read moreHow does Amazon calculate overall star ratings?
Amazon says it does not use a simple average alone. It considers factors such as review recency and whether the reviewer bought the item on Amazon.
Read moreWhat is Amazon Vine?
Amazon describes Vine as an invitation-only program where selected reviewers can order products free of charge in exchange for honest and unbiased reviews.
Read moreHow does Amazon say Rufus uses customer reviews?
Amazon says Rufus uses customer reviews as one of the inputs it relies on to answer shopping questions and summarize product feedback.
Read moreCan sellers change or remove Amazon product reviews?
Amazon says sellers cannot change reviews. They can report abuse if a review appears to violate Amazon's community guidelines.
Read moreWhat should legal teams ask before approving a review program?
Legal teams should ask how customers are contacted, what they receive, what they are asked to do, and whether any benefit is tied to review behavior.
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