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Agency Questions

Agencies often get pulled into review questions because reviews affect the broader account. These pages help frame the issue in a way clients can understand without pushing agencies into risky tactics.

Agency Questions
By Greg Stellato
Last reviewed April 21, 2026

What should Amazon agencies tell clients who ask how to get more reviews?

Amazon agencies should reframe review growth around compliant review requests, eligible Amazon programs, customer experience, and review-risk boundaries instead of promising review volume or positive ratings.

Amazon agencies should tell clients they can help increase compliant opportunities for customers to leave reviews, but they cannot promise positive reviews or use tactics that pressure review submission, rating, content, or visibility. The practical plan should use Amazon-owned paths such as Request a Review and Vine where eligible, evaluate any outside program against Amazon's review rules, improve product and service issues that suppress organic reviews, and keep customer communication clean.

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