Resource Topic

Review Policy

Review policy pages stay close to primary sources. The goal is to make Amazon's public review rules easier to understand without adding tactics around them.

Review Policy

By Standwell Team

Last reviewed April 12, 2026

Can customers receive a free or discounted product and still write an Amazon review?

Amazon says customers may receive a product for free or at a discount and still write a review, but any attempt to influence the review or condition future benefits on review behavior is prohibited.

Yes, but with an important limit. Amazon says products may be provided to customers for free or at a discount and those customers may write reviews. Amazon also says any attempt to influence the review, or to condition future benefits on writing a review or on the content of the review, is prohibited.

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Review Policy

By Standwell Team

Last reviewed April 11, 2026

Are there communication guidelines for engaging with customers about reviews?

Amazon says yes. Sellers must follow communication and community guidelines and may not attempt to influence ratings, ask for positive reviews, or request removal of negative reviews.

Yes. Amazon says sellers must follow communication and community guidelines when engaging with customers about reviews. Amazon specifically says sellers may not attempt to influence ratings, ask for positive reviews, request removal or updates of negative reviews, or offer incentives tied to review behavior.

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Review Policy

By Standwell Team

Last reviewed April 11, 2026

Can sellers change or remove Amazon product reviews?

Amazon says sellers cannot change reviews, but they can report abuse if a review violates Amazon's community guidelines.

Amazon says sellers cannot change product reviews. Amazon says reviews that violate community guidelines can be reported for abuse, and it also says sellers may not ask buyers to remove or update an existing review.

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Review Policy

By Standwell Team

Last reviewed April 11, 2026

What does Amazon consider promotional content in community features?

Amazon says promotional content is an endorsement by someone with a financial or close personal connection to what they are endorsing, and it is only allowed in limited circumstances.

Amazon says promotional content is an endorsement by someone with a financial or close personal connection to what they are endorsing. Amazon says that kind of content is only allowed in limited circumstances and must be clearly and conspicuously disclosed when the connection is not obvious from context.

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Review Policy

By Standwell Team

Last reviewed April 11, 2026

What does Amazon prohibit under its anti-manipulation policy for customer reviews?

Amazon says any attempt to manipulate customer reviews, including directly or indirectly contributing false, misleading, or inauthentic content, is strictly prohibited.

Amazon says any attempt to manipulate customer reviews is strictly prohibited. That includes directly or indirectly contributing false, misleading, or inauthentic content, and Amazon says reviews are meant to provide authentic feedback that helps customers shop with confidence.

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Review Policy

By Standwell Team

Last reviewed April 11, 2026

What does Amazon say about adding photos and video to reviews?

Amazon says customers can add text, photos, or videos to a review and update that content over time.

Amazon says customers can submit a product review by selecting a star rating and can add text, photos, or videos to that review at any time. Amazon presents review media as part of the normal customer review experience, subject to its review and community guidelines.

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Review Policy

By Standwell Team

Last reviewed April 11, 2026

What does Amazon say customer reviews are for?

Amazon says customer reviews help customers learn more about a product and decide whether it is right for them.

Amazon says customer reviews help customers learn more about a product and decide whether it is right for them. Amazon also says reviews should give customers genuine product feedback from fellow shoppers, whether favorable or unfavorable.

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