Amazon may remove seller feedback if the entire comment is really a product review.
That does not mean every unfavorable seller-feedback entry can be removed. Amazon Seller University distinguishes between seller feedback and product reviews, and it treats mixed comments differently from comments that are only about the product.
What is the difference?
Seller feedback is about the seller experience: shipping, packaging, product condition, customer service, and whether the product description matched what arrived.
Product reviews are about the product itself: fit, flavor, comfort, color, performance, taste, ingredients, battery life, or other product attributes.
If a buyer leaves a product-only complaint as seller feedback, that may qualify for removal.
What about mixed comments?
Mixed comments are harder.
If the buyer mentions both product issues and seller-service issues, the comment may still be treated as seller feedback. For example, a comment about taste plus late delivery is not the same as a comment that only says the product tasted bad.
That is why teams should not build a process around assuming removal.
How should teams respond?
First, classify the feedback.
Then decide whether the right action is:
- request removal through the appropriate Amazon path
- resolve an order or support issue
- post a professional public reply
- fix a listing, product, packaging, or fulfillment problem
The practical takeaway
Removal is not the strategy.
The better habit is to separate product-review issues from seller-experience issues, address the right root cause, and tighten the listing or operation before more customers hit the same problem.