Seller feedback and product reviews are related, but they are not the same thing.
Seller feedback is about the buying experience with the seller. Product reviews are about the product itself.
That distinction matters because teams often treat all negative customer comments as a review problem. Sometimes the issue is actually order experience, fulfillment, description accuracy, or customer service.
What is seller feedback?
Amazon Seller University describes seller feedback as buyer opinion about the order experience.
That can include packaging, shipping, whether the product description was accurate, product condition when received, and customer service.
In practical terms, seller feedback answers: did the seller deliver what the buyer expected from the order?
What is a product review?
A product review is about the product itself.
Amazon Seller University gives examples like comfort, fit, battery life, color, or taste. Product reviews appear on the product detail page and help future shoppers evaluate the product.
In practical terms, product reviews answer: did the product meet the customer’s expectations?
Why does the difference matter?
Because the fix is different.
Seller feedback may point to operational issues: shipping, packaging, order handling, description accuracy, or support. Product reviews may point to product-market fit, claims, content clarity, quality, use instructions, or customer expectations.
If the team mixes them together, it can solve the wrong problem.
The practical takeaway
Separate seller feedback from product reviews before deciding what to fix.
One may require better operations. The other may require better listing readiness, customer education, product changes, or launch sequencing.