Resource Topic

Seller Review Tools

Amazon gives sellers a few official review-related tools. These pages explain what those tools are for, who can use them, and where the boundaries sit.

Seller Review Tools

By Standwell Team

Last reviewed April 11, 2026

How can sellers request Amazon reviews?

Amazon says sellers can use the Request a Review feature in Seller Central, and it also points sellers to Vine and the Customer Reviews tool as review-related options.

Amazon says sellers can request reviews through the Request a Review feature in Seller Central. Amazon's seller-facing FAQ also points to Amazon Vine and the Customer Reviews tool as review-related programs, while emphasizing that strong customer service and meeting product and delivery promises come first.

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Seller Review Tools

By Standwell Team

Last reviewed April 11, 2026

What is the Amazon Customer Reviews tool?

Amazon says the Customer Reviews tool helps eligible sellers track product reviews, contact customers who leave less than three stars, and uncover product insights.

Amazon says the Customer Reviews tool helps eligible sellers track product reviews and respond to customer concerns. Amazon says that when a customer leaves less than a three-star rating, sellers can contact that customer through the tool to offer a courtesy refund or ask for more information to resolve the issue.

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Seller Review Tools

By Standwell Team

Last reviewed April 11, 2026

When can sellers contact customers through the Customer Reviews tool?

Amazon says sellers can contact customers through the Customer Reviews tool when the customer leaves a rating of less than three stars.

Amazon says sellers can contact customers through the Customer Reviews tool when a customer leaves a rating below three stars. Amazon says sellers can then offer a courtesy refund or request more information to help resolve the issue.

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Seller Review Tools

By Standwell Team

Last reviewed April 11, 2026

Who can use Amazon's Customer Reviews tool?

Amazon says the Customer Reviews tool is available to sellers with a Professional selling account who are also Brand Representatives for brands enrolled in Amazon Brand Registry.

Amazon says sellers need a Professional selling account to use the Customer Reviews tool. Amazon also says the user must be a Brand Representative for a brand enrolled in Amazon Brand Registry.

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