Resource Topic

Seller Review Tools

Amazon gives sellers a few official review-related tools. These pages explain what those tools are for, who can use them, and where the boundaries sit.

Seller Review Tools

By Standwell Team

Published May 31, 2026

Last reviewed May 31, 2026

What should sellers do after negative seller feedback?

Amazon Seller University recommends resolving the issue through Buyer-Seller Messaging, asking eligible buyers to remove feedback, and posting a calm public reply when appropriate.

After negative seller feedback, sellers should first identify whether the issue is about the seller experience or the product. Amazon Seller University recommends resolving issues through Buyer-Seller Messaging, knowing when feedback can be removed, and using public replies carefully.

Read answer

Seller Review Tools

By Standwell Team

Published May 31, 2026

Last reviewed May 31, 2026

How are seller feedback and product reviews different?

Seller feedback is about the post-order seller experience, while product reviews are about the product itself and appear on the product detail page.

Amazon Seller University describes seller feedback as buyer opinion about the order experience, including packaging, shipping, product-description accuracy, product condition, and customer service. Product reviews are about the product itself and appear on the product detail page.

Read answer

Seller Review Tools

By Standwell Team

Published May 31, 2026

Last reviewed May 31, 2026

How do Request a Review, Vine, and Customer Reviews differ?

Amazon points sellers to Request a Review, Vine, and the Customer Reviews tool as distinct ways to request, generate, monitor, and learn from customer reviews.

Amazon describes Request a Review as an automated review request from Seller Central, Vine as a program for eligible products to receive reviews from invited Vine Voices, and Customer Reviews as a tool for tracking product reviews, responding to some customer concerns, and uncovering product insights.

Read answer

Seller Review Tools

By Standwell Team

Published May 31, 2026

Last reviewed May 31, 2026

What can brands do with Amazon's Customer Reviews tool?

Amazon says eligible sellers can use the Customer Reviews tool to track recent reviews, respond to some customer concerns, filter issues, and uncover product insights.

Amazon's Customer Reviews tool can help eligible sellers monitor product reviews, prioritize issues, respond to customer concerns when a rating is under three stars, and identify product or listing improvements from customer feedback.

Read answer

Seller Review Tools

By Standwell Team

Published May 31, 2026

Last reviewed May 31, 2026

Can sellers contact customers after a negative Amazon review?

Amazon says eligible sellers can contact customers in limited cases through the Customer Reviews tool, but communication must not influence ratings, feedback, or reviews.

Eligible sellers may be able to contact a customer through Amazon's Customer Reviews tool when the customer leaves less than a three-star rating. Amazon frames that contact around a courtesy refund or clarifying the issue, and its FAQ says sellers should not try to influence ratings, feedback, or reviews or ask customers to remove negative reviews or post positive ones.

Read answer

Seller Review Tools

By Standwell Team

Published May 31, 2026

Last reviewed May 31, 2026

Can Amazon remove seller feedback if it is really a product review?

Amazon Seller University says seller feedback may be removed when the entire comment is a product review, but mixed seller and product comments may not qualify.

Amazon Seller University says Amazon may remove seller feedback when the entire comment is a product review. If the feedback includes both product-review content and seller-service content, teams should not assume removal is available.

Read answer

Seller Review Tools

By Standwell Team

Published April 28, 2026

Last reviewed April 28, 2026

How should brands time review requests for products customers need time to evaluate?

Products that take time to evaluate need review-request timing that respects the customer experience and Amazon communication rules.

Brands should time review requests around when customers can reasonably evaluate the product, while staying inside Amazon's communication rules and avoiding language that pressures for positive feedback or review changes.

Read answer

Seller Review Tools

By Standwell Team

Published April 28, 2026

Last reviewed April 28, 2026

How should brands think about review timing for products with delayed customer experience?

Products with delayed customer experience need review timing that gives customers enough time to form useful, honest feedback.

Brands should time review requests for delayed-experience products around when customers can reasonably evaluate the outcome. The request should remain neutral, voluntary, and compliant with Amazon communication rules.

Read answer

Seller Review Tools

By Standwell Team

Published April 11, 2026

Last reviewed April 11, 2026

Who can use Amazon's Customer Reviews tool?

Amazon says the Customer Reviews tool is available to sellers with a Professional selling account who are also Brand Representatives for brands enrolled in Amazon Brand Registry.

Amazon says sellers need a Professional selling account to use the Customer Reviews tool. Amazon also says the user must be a Brand Representative for a brand enrolled in Amazon Brand Registry.

Read answer

Seller Review Tools

By Standwell Team

Published April 11, 2026

Last reviewed April 11, 2026

When can sellers contact customers through the Customer Reviews tool?

Amazon says sellers can contact customers through the Customer Reviews tool when the customer leaves a rating of less than three stars.

Amazon says sellers can contact customers through the Customer Reviews tool when a customer leaves a rating below three stars. Amazon says sellers can then offer a courtesy refund or request more information to help resolve the issue.

Read answer

Seller Review Tools

By Standwell Team

Published April 11, 2026

Last reviewed April 11, 2026

What is the Amazon Customer Reviews tool?

Amazon says the Customer Reviews tool helps eligible sellers track product reviews, contact customers who leave less than three stars, and uncover product insights.

Amazon says the Customer Reviews tool helps eligible sellers track product reviews and respond to customer concerns. Amazon says that when a customer leaves less than a three-star rating, sellers can contact that customer through the tool to offer a courtesy refund or ask for more information to resolve the issue.

Read answer

Seller Review Tools

By Standwell Team

Published April 11, 2026

Last reviewed April 11, 2026

How can sellers request Amazon reviews?

Amazon says sellers can use the Request a Review feature in Seller Central, and it also points sellers to Vine and the Customer Reviews tool as review-related options.

Amazon says sellers can request reviews through the Request a Review feature in Seller Central. Amazon's seller-facing FAQ also points to Amazon Vine and the Customer Reviews tool as review-related programs, while emphasizing that strong customer service and meeting product and delivery promises come first.

Read answer